5 UX Design Trends in 2023: From Minimalist Design to Extended Reality (ER)

The digital landscape is constantly evolving, making it crucial for businesses to stay up-to-date with the latest user experience (UX) design trends. As we delve further into 2023, we’ve identified five UX design trends that are transforming websites and digital interfaces.



Embracing Minimalist Design – A Dance of Restraint and Purpose

Illustration - Embracing Minimalist Design


As the phrase ‘less is more’ rings true in many areas of life, so it does in the realm of design. In 2023, the design world is riding the wave of minimalism, an aesthetic that centers on stripping the user interface down to its bare essentials.

“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”


The Minimalist Challenge

Minimalism isn’t a simple route. It’s a challenge, demanding higher maturity in UX/design understanding. The common mistake of filling every available white space becomes more apparent at lower maturity levels. This is where a famous quote by Saint-Exupéry rings true: “Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”

The Delicate Balance of Simplicity

Businesses often request a ‘quick and simple’ design without realizing the time and effort it takes to achieve simplicity. It’s an age-old dilemma – the quest for quality, speed, and affordability, where you can’t have all three at once. In my experience, achieving simplicity is never quick. It requires rigorous, iterative process of eliminating non-essentials while preserving what’s critical.

The Power of Minimalist Design

Despite the challenges, minimalist design holds immense potential. It brings about faster load times, lower bounce rates, and higher conversion rates – all contributing to an enhanced user experience. Moreover, it speaks to the core of human emotions, resonating with the right people at the right time. The result of successfully implemented minimalism is a powerful and emotionally engaging design that stands out in today’s cluttered digital landscape.

At BNDesign, Simplicity Speaks Volumes

Here at BNDesign, we understand and appreciate the power of simplicity. While we recognize that minimalist design isn’t suited for every industry or project, we believe in its potential to create profound and lasting impacts when used in the right context. We relish the challenge of distilling a design down to its purest form, creating solutions that are not only visually stunning but also intuitively functional

Integrating Voice User Interface (VUI) – A Growing Frontier

Illustration - Integrating Voice User Interface


The advent of smart speakers and voice assistants has brought Voice User Interface (VUI) to the forefront of UX design. VUI allows users to engage with your website or application through voice commands, facilitating a hands-free, and often, a more intuitive user experience.

VUI: A Context-Specific Solution

Voice User Interface (VUI) has undoubtedly carved a niche for itself in the technological landscape, yet it’s crucial to recognize its situational value rather than viewing it as a one-size-fits-all solution. Inherent language constraints and accessibility considerations imply that VUI cannot serve as a universal panacea. However, within the appropriate context, VUI can truly shine as a tool, providing a level of convenience and usability that significantly augments the user experience. While exciting, VUI should be considered as part of a broader suite of accessibility and user engagement tools, to ensure a comprehensive and inclusive approach to UX design.

A Fundamental Shift in Design Philosophy

But here’s the caveat – integrating VUI is not as simple as it sounds. It isn’t about just voicing the text present on the screen. The implementation of VUI demands a fundamental shift in our approach to information architecture and user flow. In essence, VUI changes the game of user interaction, and as designers, we must adapt our strategies to this evolving landscape.

Navigating the Challenges of VUI

At BNDesign, we’re not just excited about the possibilities that VUI presents; we’re also cognizant of the challenges it poses. Our approach involves careful assessment of whether VUI is a good fit for a particular project, thoughtful design of the user flow, and meticulous attention to the complexities of voice interactions. We’re eager to explore this frontier while staying true to our commitment to creating meaningful and effective user experiences.

Implementing Advanced Microinteractions and Animation – More Than Just Frills

Illustration - Implementing Advanced Microinteractions and Animation


In a world where user experience is paramount, microinteractions and animations have evolved into more than just aesthetic frills. These design elements, subtle as they may be, perform specific tasks – like a button changing color upon a click, a menu gracefully unfolding, or a gentle nudge pointing users to an interactive element.

The Balancing Act in Design

However, when it comes to implementing microinteractions and animation, it’s important to maintain balance. As a seasoned designer, I’ve come to appreciate the “less is more” principle in this aspect. It’s not merely because of potential motion-sensitivity among some users, but also because…

Striking a Chord with Cinematography

This subject sits close to the heart of every cinematographer. As designers, we’re given the opportunity to orchestrate an immersive, interactive dance between the user and the interface. It’s an intricate waltz of timing, softness, ease, and movement that can tell a story or convey an emotion just as effectively as an art piece or film.

The Emotional Impact of Animation

The possibilities are practically limitless, especially with powerful libraries like GSAP at our disposal. But as designers, our goal isn’t just to create visually appealing effects; it’s also to enhance the emotional resonance of the user experience.

Animation and Branding – An Integral Relationship

One aspect of animation that we at BNDesign pay close attention to is its integration with branding. We believe animation should not only complement the general look and feel of a website, but also reflect the brand identity. As the digital landscape becomes the primary habitat for most brands, the incorporation of animation into brand representation is more crucial than ever.

Offering Dark Mode Options – A Personal Touch

Illustration - Offering Dark Mode Options


In the whirlwind of design trends, Dark Mode has swept across many apps and operating systems. It’s not just an alternative color scheme with light-colored text and icons on a dark background; it’s a striking contrast that’s visually appealing and a practical choice that’s easier on the eyes while conserving device battery life.

Questioning the Conventional Approach

However, is the conventional approach to Dark Mode the best one? From my personal experience, there’s room for significant improvement. Having followed the Dark Mode trend closely, it pained me to see many software simply opting for a dark or black background with white text. Yes, it achieves the intended contrast, but is it the best solution? Personally, I’ve found reading white text on a dark background strenuous after a short while. This phenomenon might be a personal issue or a common one, but it emphasizes the need for a more user-centric approach.

The Importance of Customization

What I believe is crucial, and what I’m excited to explore at BNDesign, is the idea of customization. The Dark Mode should not be a one-size-fits-all solution. It should allow for individual adjustments in contrast and color schemes to cater to a diverse range of user preferences.

One of the best implementations of Dark Mode over the last two decades has consistently been found in code editors, like Visual Studio Code or Atom (Rest in Peace). They not only offer a Dark Mode but provide a high level of customization that truly caters to individual user needs.

The Right Context for Dark Mode

While Dark Mode as a feature has become popular, it’s important to question its relevance for you, the user or potential client. Is it something that enhances your user experience, or is it just another trend? At BNDesign, we care about your experience, and that’s why we focus on creating a Dark Mode that’s user-centric and customizable.

In the quest for implementing Dark Mode, there are good and bad examples in the industry. But what’s more important is finding the right context and format for its use. A design trend, no matter how popular, only adds value when it enhances the user experience, not detracts from it.

Dark Mode – Worth the Hype?

So, is Dark Mode a trend worth following? Definitely, but with a user-focused twist. At BNDesign, we’re excited about the possibilities it offers for enhancing user experience, and we can’t wait to explore them further

Exploring the Possibilities of Extended Reality (ER) – A New Horizon in UX Design

Illustration - Exploring the Possibilities of Extended Reality


Extended Reality (ER), an amalgamation of virtual reality (VR), augmented reality (AR), and mixed reality (MR), is set to overhaul traditional UX design norms. By integrating digital information with the physical world or spawning wholly virtual environments, ER promises immersive, interactive experiences.

Treading Cautiously in the New Realm

While ER holds immense potential, it’s crucial to recognize the limitations and challenges it poses. A significant portion of the population, due to sight disabilities or sensitivity to VR-induced motion sickness, may find the ER experience uncomfortable or unfeasible. Thus, we must tread with caution and empathy when designing with ER, ensuring that our designs are inclusive and adaptable for all user needs.

The Practicality of Assisted Reality

Among the array of ER technologies, assisted reality has emerged as a promising tool. By providing subtle, context-sensitive overlays without overtaking the user’s entire field of view, it strikes a balance between the digital and physical worlds.

The Future of ER at BNDesign

At BNDesign, we’re enthusiastic about the opportunities ER offers, especially as technology continues to evolve and become more accessible. We envision a future where AR glasses are as common as smartphones, allowing for seamless integration of ER in our daily lives. Until then, we’re committed to leveraging ER’s current capabilities judiciously to create meaningful and engaging user experiences, while considering the diverse needs of our audience.

In Conclusion: Embracing the Future of UX Design

Illustration - Embracing the Future of UX Design


As we delve into the world of UX design in 2023, these trends – Offering Dark Mode Options, Implementing Advanced Microinteractions and Animation, Integrating Voice User Interface (VUI), Embracing Minimalist Design, and Exploring the Possibilities of Extended Reality (ER) – are poised to shape the future of the digital landscape. They offer unprecedented opportunities for businesses to elevate their digital experiences and connect with users in meaningful and innovative ways.

Whether it’s adopting dark mode to enhance visual comfort, or leveraging ER for immersive experiences, each trend brings unique benefits. However, their implementation requires a nuanced understanding of UX principles and the specific needs of your audience. This is where BNDesign can make a difference.

At BNDesign, we are passionate about staying at the forefront of UX design trends. Our expertise and commitment to creating impactful user experiences can help businesses navigate these trends and translate them into effective strategies for their digital platforms.

Time to Step into the Future of UX with BNDesign

Ready to embrace these UX trends and elevate your digital presence? We invite you to reach out to us for a free UX audit or consultation. Our team is eager to understand your needs and explore how we can create a design strategy that resonates with your audience and aligns with the future of UX design.



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BNDesign Studio

We’re a team of creatives who are excited about unique ideas and help digital and fin-tech companies to create amazing identities. We make strategies, design & development to create valuable products.

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